HunarHatti

Bhawna Prabhakar: Building HunarHatti to Preserve India’s Handmade Heritage, One Artisan at a Time

In an age where mass production dominates marketplaces and algorithms decide taste, a quiet revolution is taking shape — led by founders who believe heritage deserves a future. One such changemaker is Bhawna Prabhakar, the founder of HunarHatti, a curated e-commerce platform dedicated to preserving India’s rich handmade traditions while empowering artisans across the country. After spending over 25 years in B2B marketing leadership with Fortune 500 companies, Bhawna’s career had everything most professionals aspire to — leadership roles, regional strategy ownership, team building, and revenue growth. Yet beneath the corporate achievements lived a deeper calling: a connection to art, creativity, and India’s cultural roots. HunarHatti is where her professional expertise meets her personal passion, transforming boardroom strategy into a mission-driven marketplace for artisans. From Corporate Leadership to Creative Purpose Bhawna’s professional journey spans more than two decades in corporate marketing, where she led regional initiatives, built high-performing teams, and drove business outcomes for global organizations. While the corporate world sharpened her strategic thinking, it slowly revealed something missing — ownership of purpose. After 23+ years of executing others’ visions, Bhawna realized she was chasing goals that weren’t truly hers. The turning point arrived unexpectedly at a local craft fair. Amid vibrant stalls and handmade treasures, she noticed something unsettling: immensely talented artisans struggling to find buyers, while machine-made products crowded retail shelves. That moment sparked a fundamental question: Why are we letting our heritage fade while factories replace craftsmanship? For someone naturally drawn to art, the answer became action. …

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US Aircraft Carrier

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TII Quantinuum partnership

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WWE Royal Rumble 2026 New Heads to Riyadh

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